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Identifying emerging markets is critical to the long-term success of multinational corporations. Recently there has been an interesting development in a distant city outside of the main artery of India. According to Bloomberg Magazine, a Mercedes-Benz salesman in Pune, India was contacted for an order of 100 sedans by a distant city (Srivastava, 2010). This outside city

Title : Multinational Corporations and Emerging Markets
Author : Andrew Compton
Language : en
Rating :
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Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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